{"title":"Folk \u0026 Thread","description":"\u003cp\u003eHere's to the generations of folk and family who taught us how to go to sleep. Bedtime is a ritual. Stories, songs and soothing techniques are the thread passed from parent to child through generation after generation.\u003c\/p\u003e\n\u003cp\u003eWe celebrate those folk stories. We believe in giving parents bedding that is safe, that is reliably great quality wash after wash, child after child, and that does a bit of good for planet. Create your own bedtime ritual and pass it on to your children and their children.\u003c\/p\u003e","products":[{"product_id":"salcombe-organic-baby-sleep-bag","title":"Salcombe Organic Baby Sleep Bag 0.5TOG Summer Time Sleep Bag","description":"\u003cp\u003e\u003cstrong\u003eThe Collaboration\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA summer sleep time reel showing how parents who still need a safe sleep solution in warmer temperatures can have a breathable and comfortable sleep bag solution for their baby. Content is due across May and June with a 7 day window to be agreed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Product\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eBring the sunshine in! Salcombe is a scrummy seaside town in Devon, well loved by us Folk! This bright and sunny print reminds us of long hot days spent with our families with nothing more important to do than explore, play and have a picnic together.\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe organic baby sleep bags are thoughtfully designed to give you and your baby a peaceful night's sleep. We've added all the little touches to make them super comfortable and snuggly for naptimes, night times and while travelling.\u003c\/p\u003e\n\u003cp\u003eThis 0.5 tog bag is perfect for sunny days and warmer nights made in a cool woven organic cotton. This bright and sunny print reminds us of long hot days spent with our families with nothing more important to do than explore, play and have a picnic together.\u003c\/p\u003e\n\u003cp\u003e- Zip cover to protect delicate skin\u003cbr\u003e- Clever pocket design \u003cspan\u003e lets you tuck wriggly feet in first so you can zip them up quick with no escaping octopus legs\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- Underarm poppers for a snug fit on 3-18m sizes\u003c\/span\u003e\u003cbr\u003e- Travel opening for use with a 3 or 5-point harness in strollers and buggies  \u003cbr\u003e-\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eEuropean\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003estandard neck sizing, tested to prevent baby slipping through\u003cbr\u003e- Organic cotton outer and lining, kind to sensitive skin\u003cbr\u003e- Tog rated for easy dressing according to room temperature\u003cbr\u003e- Meets European safety standard BS EN 16781:2018\u003cbr\u003e- Designed in Britain, made from certified organic cotton by fairly paid skilled workers in India\u003c\/p\u003e","brand":"www.babasocial-ordering.com","offers":[{"title":"18-36m \/ 1 travel\/heat wave Reel \u0026 story","offer_id":53480691401083,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"3-18m \/ 1 travel\/heat wave Reel \u0026 story","offer_id":53480691433851,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0333\/7440\/4744\/files\/Screenshot2024-09-06at13.34.45.png?v=1725626153"},{"product_id":"folktails-organic-sleep-bag-2-5tog","title":"Folktails Organic Sleep Bag","description":"\u003cp\u003eTravel with Folk \u0026amp; Thread Campaign 2026\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis campaign is all about taking comfort with you on holiday, therefore, please only request this collaboration if you can create content while travelling with your child.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFolktails represents everything we love here at Folk \u0026amp; Thread - nature and the outdoors, laid out in a beautiful illustrated print. It's inspired by the countryside around us and the sights we see on our weekend walks with our families. \u003c\/p\u003e\n\u003cp\u003eOur organic baby sleep bags are thoughtfully designed to give you and your baby a peaceful night's sleep. We've added all the little touches to make them super comfortable and snuggly for naptimes, night times and while travelling. \u003c\/p\u003e\n\u003cp\u003e- Zip cover to protect delicate skin\u003cbr data-mce-fragment=\"1\"\u003e- Curved easy-zip on 0-3m size to make changing nappies easy peasy, without needing to undress baby all the way when they are cosy after a feed\u003cbr\u003e- Clever pocket design on\u003cspan\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e3-18m and 18-36m size, lets you tuck wriggly feet in first so you can zip them up quick with no escaping octopus legs\u003cbr\u003e- Underarm poppers for a snug fit on 0-3m and 3-18m sizes\u003cbr\u003e\u003c\/span\u003e- Travel opening for use with a 3 or 5 point harness in strollers and buggies on 3-18m and 18-36m size\u003cbr data-mce-fragment=\"1\"\u003e- European standard neck sizing, tested to prevent baby slipping through\u003cbr data-mce-fragment=\"1\"\u003e- Organic cotton outer and lining, kind to sensitive skin\u003cbr data-mce-fragment=\"1\"\u003e- Tog rated for easy dressing according to room temperature\u003cbr data-mce-fragment=\"1\"\u003e- Meets\u003cspan\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eEuropean \u003c\/span\u003esafety standard BS EN 16781:2018\u003cbr data-mce-fragment=\"1\"\u003e- Designed in Britain, made from organic cotton by fairly paid skilled workers in India.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"BabaSocial","offers":[{"title":"0-3m \/ 1.0 \/ 1 Collaborative On Holiday Reel","offer_id":55805890036091,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"0-3m \/ 2.5 \/ 1 Collaborative On Holiday Reel","offer_id":56083971146107,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"3-18m \/ 1.0 \/ 1 Collaborative On Holiday Reel","offer_id":55805890068859,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"3-18m \/ 2.5 \/ 1 Collaborative On Holiday Reel","offer_id":56083971211643,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"18-36m \/ 1.0 \/ 1 Collaborative On Holiday Reel","offer_id":55805890101627,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"18-36m \/ 2.5 \/ 1 Collaborative On Holiday Reel","offer_id":56083971277179,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0333\/7440\/4744\/files\/Screenshot2024-09-06at13.33.36.png?v=1725626946"},{"product_id":"lamb-organic-sleep-bag-1-0tog-copy","title":"Lamb Organic Sleep Bag","description":"\u003cp\u003eTravel with Folk \u0026amp; Thread Campaign 2026\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis campaign is all about taking comfort with you on holiday, therefore, please only request this collaboration if you can create content while travelling with your child.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003c\/em\u003eWe picked the softest warm grey marl cotton for our Lamb Baby Sleep Bag. Your baby will be huggably, squishably wrapped in our dreamy organic cotton - it feels like your favourite well worn super soft T-shirt but even better.\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e\u003cbr\u003eOur organic baby sleep bags are thoughtfully designed to give you and your baby a peaceful night's sleep. 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